One of the key findings mentioned in the Gartner report is that “many brands are finding that their mobile applications are not delivering the level of adoption and customer engagement that underpinned these companies’ decision to invest in an app.” As companies make more and more investment in mobile applications and web applications, they will need good amount of resources and techniques to establish its usability quotient. Some key objectives of Usability Testing are to ensure ease of use, create a feasible process to ensure smooth operations, ensure user satisfaction, and bring about the desired experience.
An application is built with specific objectives and with particular features for desired user experience. The goal of usability testing is to guarantee that the application meets the expected requirements. When a defect is identified earlier, it is easier to fix it and the process is much cheaper. A software application goes through many changes in the development cycle, hence, usability testing is important for enhanced results.
1. UI Testing
2. Expert Review
3. A/B Testing
4. Remote Usability Testing
4. UX Testing
1. Crazy Egg
3. LookbackOutcomes As a result of our work, changes were made to existing application which reduced the number of errors in output, and also reduced confusion from users who were unable to find or understand content. Users could now find the content necessary from the user manual, which indirectly reduced the confusion reported by the users as the study progressed. The work also enhances our client's reputation as a tool that people can use and trust.
Key Components of Usability Testing
Usability Testing being a black box testing technique, establishes whether users feel at ease with the application or the website. The evaluation is done across various parameters, such as the navigation of the application, the User Interface (UI), ease of the layout, compatibility of the content, and much more. On the whole, it tests the following features within an application.
1. How convenient it is for the user to use the application.
2. How easily the user can learn the features of the software.
3. Is the core purpose of creating the application attained?
“Sometimes people refer to user testing as a way to “validate” or "criticize" one's design. Our primary goal is not to confirm that your designs are good, it is to find every single wrong with your designs pertaining to User Experiences.
Usability Testing helps address the following types of key issues:
1. Identifying broken links
2. Resolving Errors on the page
3. Resolving language or content gaps
4. Enhancing brand’s messaging and bring uniformity across the site
5. Rectifying poor design layout
6. Checking for potential errors by the users while accessing the site
Usability Testing is critical for the design and development teams to identify issues/errors before the application hits the market. Nevertheless, it is an ongoing process and cannot be done in a single stab. With intensified usability testing enterprises are able to gauge the expectations of the users and make applications more user-friendly.