Usability, Security & Integrity Testing

One of the key findings mentioned in the Gartner report is that “many brands are finding that their mobile applications are not delivering the level of adoption and customer engagement that underpinned these companies’ decision to invest in an app.” As companies make more and more investment in mobile applications and web applications, they will need good amount of resources and techniques to establish its usability quotient. Some key objectives of Usability Testing are to ensure ease of use, create a feasible process to ensure smooth operations, ensure user satisfaction, and bring about the desired experience.

An application is built with specific objectives and with particular features for desired user experience. The goal of usability testing is to guarantee that the application meets the expected requirements. When a defect is identified earlier, it is easier to fix it and the process is much cheaper. A software application goes through many changes in the development cycle, hence, usability testing is important for enhanced results.

Every company should consider performing usability testing to see user reactions and possible areas of improvement before their application is rolled out to users. Usability testing helps us identify problems, measure time spent to complete a task, satisfaction, improve performance and efficiency. At Seelogics, we integrate our methodical performance engineering practices earlier into the software development life cycle to guarantee that applications are stay reliable under normal as well as extreme conditions.

Sample Case study: Major Research Online Application

Our approach:

Representatives from a sample of potential participants in the field of user centered design and UX were asked to visit a web toolkit that suggests the right user centred design methods based on the stakeholder factors. The participants' task was to give stakeholder capabilities as input, such as "What is the participant’s cognitive ability?". Over 20 participants took part in the study.

The challenge with a study like this is presenting the results and reflecting on the design in a way to make an informed decision on the data. There are some obvious statistics to use — such as the number of participants who succeeded in the task — but equally useful for design is an understanding of the incorrect options and paths chosen by participants.

As a result of our work, changes were made to existing application which reduced the number of errors in output, and also reduced confusion from users who were unable to find or understand content. Users could now find the content necessary from the user manual, which indirectly reduced the confusion reported by the users as the study progressed. The work also enhances our client's reputation as a tool that people can use and trust.

Our Research Methods

1. UI Testing

2. Expert Review

3. A/B Testing

4. Remote Usability Testing

4. UX Testing

Tools Used

1. Crazy Egg

2. Loop11

3. Lookback

As a result of our work, changes were made to existing application which reduced the number of errors in output, and also reduced confusion from users who were unable to find or understand content. Users could now find the content necessary from the user manual, which indirectly reduced the confusion reported by the users as the study progressed. The work also enhances our client's reputation as a tool that people can use and trust.

Key Components of Usability Testing
Usability Testing being a black box testing technique, establishes whether users feel at ease with the application or the website. The evaluation is done across various parameters, such as the navigation of the application, the User Interface (UI), ease of the layout, compatibility of the content, and much more. On the whole, it tests the following features within an application.

1. How convenient it is for the user to use the application.

2. How easily the user can learn the features of the software.

3. Is the core purpose of creating the application attained?

“Sometimes people refer to user testing as a way to “validate” or "criticize" one's design. Our primary goal is not to confirm that your designs are good, it is to find every single wrong with your designs pertaining to User Experiences.
Usability testing revolves around key components of an application – Learnability, Efficiency, Memorability, Failures, and Satisfaction. In a way, with various approaches, Usability Testing enables enterprises to build better quality software/an application that is readily accepted in the marketplace by users and cuts the learning curve. Usability testing can be altered to incorporate various facets of testing, ranging from functional testing, system integration testing, to unit testing. It can be an absolutely cost-effective activity if planned strategically and can give the much expected results for enhancing the application’s value.

With the appropriate infrastructure and skills, usability testing can enable teams to fix almost all problems with an application before it is finally released to the users. This ultimately results in better performance and standardized processes. Moreover, it helps in identifying any expected bugs and loopholes in the system that can go unnoticed for a developer or gets skipped in any other type of testing activity.

Usability Testing is known to cover various aspects in the testing process, which need advanced level of understanding and an inventive approach. It is similar to hacking the minds of a user and understanding the behaviour to produce better results. While the resources need to be trained on the tools, it is also important that they develop patience and keenness to look beyond the obvious. This will ultimately help fix issues with the application and serve an enhanced user experience.

The benefits of Usability Testing are immense in Digital Transformation. The year 2017 is considered to be the age of customers and an era of Digital Transformation. Critical business decisions will be driven by customer experience and these parameters will dominate the software development and testing process. User experience and brand building will come much closer as we go ahead.

There are times when you log on to a website and fail to get the desired and required experience from the application. Applications, whether web or mobile, are of great significance for enterprises to lure customers and sustain their interest in the brand. Popularity of ecommerce has challenged the growth of brick and mortar stores. Consequently, even the big retail stores are focussing consciously on their online presence and grab more market share. The need to offer Omni-channel experience is amplifying the importance of Usability testing.

Many enterprises commit the mistake of ignoring the value of Usability Testing and do not incorporate it in their research and budget decisions. Present-day challenges and a highly competitive sphere intensifies the need to focus on UX design and usability testing. Making an impression is important, if you make it in the first go, it can bring tremendous growth.

Usability Testing helps address the following types of key issues:

1. Identifying broken links

2. Resolving Errors on the page

3. Resolving language or content gaps

4. Enhancing brand’s messaging and bring uniformity across the site

5. Rectifying poor design layout

6. Checking for potential errors by the users while accessing the site

Usability Testing is critical for the design and development teams to identify issues/errors before the application hits the market. Nevertheless, it is an ongoing process and cannot be done in a single stab. With intensified usability testing enterprises are able to gauge the expectations of the users and make applications more user-friendly.

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