The business world is changing almost every day, the technological advancements and globalisation has caused extensive amounts of competition, bringing the ability of producing better products and services that cater more precise needs and wants of the customers than ever before.
With all advancements that have taken place, you and I experience easy access to goods and services than ever before, this is of course thanks to the concept of e-commerce or electronic commerce. E-commerce has brought people and the rest of the world together, creating a lot of competition. Customers today are able to enjoy a wider variety of goods and services at extremely competitive prices. Today you see numerous online trading platforms, operating in different ways to fulfil customer needs and wants.
E-Commerce influences customers purchasing decisions – Today customers tend to go online to check reviews, prices and availability of the products to save time. Having online purchases could drive in more business.
E-Commerce promotes customer convenience – Since customers today tend to simply make an easy online purchase while the products are home delivered. It is the lifestyle and technology that have caused such a change to customers purchasing behaviour. And as a result will your business to earn more money, reputation and publicity.
E-Commerce promotes a whole personalized experience – An e-commerce platform with a shopping cart, customers being able to track their orders, payments, delivery, product portfolio, reviews etc. under one roof is such an added facility which you could find in majority of the e-commerce platforms available. Simply attracting customers more easily than having a physical store located.
Ecommerce Personalisation & Experience
Nearly all retail growth in the US at present is driven by ecommerce, and this looks set to continue in the years ahead as more people spend more money online. Greater personalisation and a better customer experience will be the holy grail for ecommerce businesses in the future, as it becomes increasingly difficult to secure customers against a backdrop of ever-increasing competition. Customers will eventually flock to those offering as close to the in-store experience as possible, and major ecommerce retailers are already striving to make things more personal and more tangible on web.
The challenge with a study like this is presenting the results and reflecting on the design in a way to make an informed decision on the data. There are some obvious statistics to use — such as the number of participants who succeeded in the task — but equally useful for design is an understanding of the incorrect options and paths chosen by participants.
Ecommerce Delivery Drones
Perhaps one of the most exciting developments in ecommerce is one we are already starting to see in testing – drone delivery. Drones will in the future allow companies to deliver packages much more efficiently and quickly, with delivery times of just 60 or even 30 minutes from order entirely plausible. Drones will be sent out from distribution centres and travel directly to the delivery addresses provided, at significantly lower cost and logistical hassle than at present. Amazon, among others, are already seriously close to making this a reality across the entirety of their business, and it seems that others will be clambering to follow suit as quickly as possible.
Pop Up Shops
Customers are already shopping in new, alternative ways to before. “Showrooming” and “webrooming”, where customers visit a local shop then buy online for a cheaper price, or vice versa, present new challenges for retailers, in bridging the gap between the online and offline. As an online-only ecommerce retailer, you miss out on the webrooming aspect, because any sales made in a physical retail environment off the back of research on your site will be lost on you and your business.
“Because of the increased use of social media on smartphones and social media’s involvement in retail sales, “social selling” has become red hot. Anyone hoping to improve their online sales success must take advantage of emerging trends.”
1. Ecommerce Is Growing But Is Only 11.9% of Retail
2. Multi-Channel Ecommerce Enables Anywhere Buying
3. Ecommerce Automation Is an Accessible Reality
4. Mobile Is the New Normal but Adds Purchase Complexities
5. Native Social-Selling Is Finally Delivering Results
6. International Ecommerce Remains Largely Untapped
7. Micro-Moments Are the New Battleground for Optimization
8. Content Is the Holy Grail of Ecommerce Engagement
9. B2B Ecommerce Dwarfs B2C by Over $5 Trillion
10. Fragmentation Is Ecommerce’s Biggest Challenge